33 NEW Dental Patients Per Month (average)
For over a year - one dentist - one location - best Month June 2010, Best June Ever 2010, Best Month Ever June 2010!
How? With Connective Communication.
Complexity Simplified 4Success!
No Schlock. Just Real Healthy Marketing
> CC Works In Any Context
- Below My 1 Month From 2Day US (& Health Care) We Are Great But Can Be Better American Way 4Ward.
Yes, U Can Do-it-Yourself (DIY). Go sink your teeth into the easy as pie of cool - Google, Yahoo, Bing bling - whipped up online gorging.
Then more and more dentists start biting into it and you start all over again, and again, and again and...
All that you have is pie online your face. Here is a napkin and some info that will Chart a better PI for your dental office advertising.
Even though virtual is great in many ways - understanding the reality of the communication environment (real human beings inhabit) is crucial to success in this day and age. (And tomorrow too. Once Al Gore figures it out for us).
Marketing is a lot like dentistry. When undervalued, underfunded and time crunched, what is the result?
Example of how insidious DIY can be:
I know of a dentist who placed his own veneers - pretty sure - prepped them too.
Another who said (on national TV if I am not mistaken) he wouldn't let other dentists do his teeth - because he thinks they may not do a 'good job'... Or something to that effect.
How many consumers are doing that right now!?
Doing their own dentistry - not prepping teeth - but doing little home care, avoiding the dentist visit or have 'given up' because of fear, trust or ignorance about the value advanced dentistry offers.
Yes - money/cost is an issue. But many of those 45% of consumers have money to 'spend' and are probably still spending a good portion of it (or could)?
Let's say 135 millions Americans are not going to dentist 'regularly' total.
are adults over 30 (US Census 2009
) the cohort most likely to have their own money to spend and would have more dentistry needs then the younger cohort.
That is about 70 Million people. Obviously, the economy has changed this number somewhat.
NOTE: To be clear - this is not about gouging high income earners and forgetting those who might never have the money to 'buy' dental care themselves. My father lost his job when he was 48 (my age now) and we would have been considered a 'high income' household in the early 1970s. But after running out of severance pay at six months and it was not until after the 7th months that he found a job 450 miles away. We had paid on two houses for at least a year and with five kids to keep fed and clothed, etc. - we were financially never the same.
So the focus is not one to the deficit of the other - but that the economy runs on money - rich and poor people need to be dentally healthy. If we all value dentistry more - more of us will save more of our dollars for it. Basically, if 'richer' people spend more of their money - more taxes are generated, which be can be used (appropriately - which is up to us - because we elect the good for no... the Politicians who then represent us in this Representative democracy? It is US right - taxation with representation - is US Constitutional right? ) Sorry - just 2 close to the 2 the vote on Nov. 2.
Anyway, I figure if the 'high income earners' - whether it is me or you - spend more money on dentistry rather than on John/Jane's Trust Fund - Managed by the Paris Hilton Credit Default Swap Meet to experience life without meaning or invest for Retirement with Let Them Eat Bonds Bonds By Petters, Madoff & Ponzi to live out our dreams while others wallow in real life nightmares - we could all be healthier, learn lots more, be much more productive and be able to read long health care bills quickly and then have enough time to discuss them like adults and get something else done besides have marches on Washington to protest our lack of sanity. BACK TO THE BORING NUMBERS: which I learned in Public School. Only place where people who had the bootstraps yanked from them can get an education - by the way.
So we have 70 million people who possibly are 'rich' enough to do more dentistry. Since we know some can't now (hopefully soon), others just won't ever want to do more and the 40% might be off by some. Let's go with just 30 million people.
There are about 135,000 General Dentists in the US.
Maybe 10,000* are doing enough marketing that 'changing over' to Connective Communication (or any strategy) would not make sense.
Another 25,000* are just not going to budge from their stuck in the mud stance: Marketing dumb. Me go under soon. Need energy to swim.
Another group are associates and dentists who work with a franchising operation with many dental offices and would do it differently: 10,000 Dentists.*
Even another group does dentistry 'under the direction' of the dental insurance companies**. Insurance is good except when it influences us more towards 'good enough' rather than done right. This can be done by 'capping' fees and/or by making dentistry a cost issue more than a health issue: "But Mr/Ms dentist, that not covered by my insurance Megalith** - immovable object of complete and long term oral health blockage - so you must be charging me too much. Stand down your fees or it will fall on both of us. Let us both live to be crowned another day, and another, and another... Hold it - another year - that's all I get this year in my plan. And hopefully, Kremlin will have new 5 year plan in 10 years." Number: 20,000* (that are not in the other groups).
Actually another cohort: Some are retiring and new ones coming onboard, but many young dentists 'know the internet' and just have too much energy and maybe time on their hands that they will be more likely to do it themselves. Working with an old guy like me (49 - aged a year since I started writing this) would be like asking their dad about dating when they were 21 with their college roommates sitting next to him/her. That takes out maybe the youngest 10,000 dentists.*
That leaves us with 60,000 Dentists* who in the next five years would be likely to move ahead with a strategy that actually changes things rather than reacts to them and then run after them in a huff and puff of mixed bagged mediocre muddle through marketing.
*Numbers of dentists are Approximated by me - generally what I have seen in percentages over 14 years of working with 300+ dentists - in various circumstances. Check my math - education from Public school very good - memory genetic - eyes older than hills.
This means there are 500 consumers who have the money - to buy something right now - from each of those 60,000 dentists.
They are not doing this 'dental care upgrade' because - as Sgt. Schultz once said - or many times: I see nothing! New on a regular basis about why I should do anything different. Plus I am busy running from stuff I fear, to things more important, more valuable... Hogan. Hogan. Get me my limo!"
Now these 500 are the most likely to do something right now and with a decent push. The potential number of people who will do MORE dentistry than they ever would have (using Connective Communication) as well as sooner are limitless...
Next year, there will be more - younger ones getting older - less wealthy getting wealthier.
Plus those in a cohort where the money was 'tighter' and might still be - will also start understanding the value of dentistry in their lives and the length of their lives as well.
And the tougher to convince cohort - maybe another 30 Million plus - will be influenced by people they trust now and with the Connective Communication you do - will come to you faster and first.
However, if you just look at this 500 number and figure they will do $5,000 on average in new treatment - that is $2.5 Million dollars. That is for treatment only, which means another 10, 20, 30+ years of regular visits - without insurance companies** nickel and dime overseeing you at every tooth turned.
So how do you make this kind of impact that will effectively encourage consumers to upgrade their dental care value status, and become your new patients?
CALL Oliver (Oli) Gonsalves
Niche Dental New Client Liaison, Direct At:
He will find out what your needs are and then you and I can talk.
Sincerely, Dick Chwalek
**INSURANCE COMPANIES DISCLAIMER: While I believe they 'work for many people' and provide a 'valuable interim' service - they cannot be dentistry focused - which is what someone in need of 'care' requires - or insurance companies would be dentists - free market has its price too.
That Said - many consumers are wedded too tightly to the 'opinion' of the insurance company's fee limits - as if the limits have a meaning related to 'good care' and are associated with any type of long term beneficial treatment plan.
Imagine having 8 broken bones and waiting to get all fixed over 8 years. Then considering what you have done to your body during that time. One tooth at a time dentistry is death by a thousand drill squeals.
Remember: Everything can be improved - our dental AND free market health. The free ride of free radicals is only beneficial to a point. Then we really have to solve the problem NOT just imagine it gets done OUR way or the highway. If everything was fair and perfect - I would have to do it the way my teenagers believe life you be.
Luckily, I was never a teenager - and have always understood life is mostly unfair and unbalanced - unless we actually get up from the computer (TV when I was never a teenager) and be adults about solving problems.
& Step up!
4 A Better 2Day!
Health, Happiness & Harmony...
Yes, It Might Be Difficult 2Lift Our Voices High Enough 2Carry This Tune 2 A Place We All Like Equally.
But what do we leave 4our children if we merely cry if we want 2 in our own party - mixed up instead in making US become a More Imperfect Disunion.
> Before We Make Our Final Decision: We will need 2Ask my kids - They will know when it is fair And makes sense.
Just don't ask my 4 sisters: They never figured it out. And, boy did I try 2 tell them.
Women! Couldn't Live With Five Of'Em, Now 3 Of'Em, And Get Anything Done MY Way.
How Else Do You Win With Those Odds Except Lying, Conniving, and... !?
Maybe We Grow Up, Open Our Minds, Quit Stomping Our Feet, Ask Questions, Listen Closely, Treat Every1 With the Respect We Expect, Develop Actual Solutions Rather Than Simply Pull Answers Out Of Our... and Then Compromise on the Best 1.
For the Record (But Keep It 2yourself) I Also FIRMLY Believe - Just Like Many In My Circle that Compromise Is Really Capitulation, Emasculation and Eventually Bowing2 Dictatorship-ism.
It is frustrating to concede when I know my beliefs, ideals and stuff is being tread on. Never Give Up I say! I am right. Injustice! I want mine! Mine. Mine...
And I Would STAND With All of You In My Special Circle - 2End This Tyranny!
- Except... um, hem, haw... My Wife Would Find Out And All Would Be 4Not.
Therefore: Why Don't We All Avoid Having 1Word Stand In Our Way 2Success. And Work On Making This A Country 4All Americans Rather Than Just 1Circle Of Jerks.
-- FYI: I have never been a jerk - sans anything my sisters might say. Basically, don't ask any1 I know - not the time 2dig up dirt with all the other work we need 2do. Especially since the EPA is only in the assessment phase. You're talking tons of red tape, accusations based on mostly hearsay - except 4those the grand jury has. So I say we move on...
In The End
- We Have 2Do This Differently With Both/All Sides Involved...
- Even when we know (4sure) our idea (with no changes) is a better1 and very moral
- if we start on the low end - and then can work down a little bit more.
...Or We're Doomed 2Repeat Ourselves - When No1 Is Listening Who Will Help US When We Really Need Them.
Yes! Coming dear!